Workpedia | Career choice made simple

Indroduction

Workpedia (former TeensJobs) is the first platform dedicated to professional opportunities for young people, with a varied offer of seasonal jobs, part-time jobs and internships for students.

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The Solution

After extensive research, workshops, and proposals, we crafted a comprehensive rebrand with a new visual identity and messaging/positioning strategy.

We consolidated Workpedia's value proposition in a clear statement to communicate to customers and stakeholders. We then created brand guidelines that included visual identity best practices, messaging strategy, photography, and illustration guidelines – a comprehensive toolkit to achieve the new goals.

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